PokéBase - Pokémon Q&A
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The first slogan of Pokemon was "Gotta Catch 'Em All!", so is Ash's last name Ketchum based on it?

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Actually... it was based on a brand of ketchup.
http://pokemondb.net/pokebase/user/Heinz_Ketchum

Come back, Heinz!
What the heck?
He might be joking xD
... Heinz Ketchum was an awesome user on the site... then he left...
Yeah, but linking Pokemon to a brand of ketchup is rather strange, no? And Ash wasn't based on it either xD

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Yup,you said it.

Source:My father had read the history of how Pokemon began and he told that "ketchum" was realted to "gotta catch'em all".Its also mentioned in bulbapedia

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Whoa, I'm slow.
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Yes, it is actually.

He shares his Japanese name—which can be taken to mean "wisdom" or "reason" (智)—with the creator of the Pokémon franchise, Satoshi Tajiri. His English surname is a pun of the original English motto, "Gotta catch 'em all!."

http://bulbapedia.bulbagarden.net/wiki/Ash_Ketchum

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