The Pokémon Company (株式会社ポケモン Kabushiki-gaisha Pokemon?) is a corporation responsible for marketing and licensing the Pokémon franchise and is affiliated and owned by Nintendo. ... The company has separate divisions that handle operations in different parts of the world, with The Pokémon Company International supporting the US and UK as of 2009. The company manages the Pokémon properties and releases.
So they're responsible for the business operations of the Pokemon franchise.