User goes first with the opponent's attack at 1.5x power.
http://pokemondb.net/move/me-first
The user copies the move that the target has selected in that turn and uses that move itself, with the power boosted by 50%. Me First will fail if the target moves before the user, or if the target uses a non-damaging attack. If Me First is used on the recharge turn of a move that requires the user to forfeit a turn after its use, then Me First will copy said attack regardless. This move cannot be blocked by Substitute.
http://www.smogon.com/bw/moves/me_first
So, it is 50% of the Base Power of the move.