Hey, I suggest this when you get to see it.
Smogon has a large group of writers and battlers to cover many different aspects, from in-game stuff to competitive to just silly things for fun. I think that you should epmloy mane differnet talented writers and also ask for suggestions off people on what they want to read about. I don't know about anyone else, but I am a fairly talented writer should I stop being lazy enough (non-competitive mainly, but I could write very entertaining storys related to Pokemon or encounters on the DB :D)
competitive view on any subject
fun pokemon trivia / quizzes
interviews with users
local goings on
(filler articles, check the smogons webzine for what i mean)
I highly, highly recommend that you employ workers to help you write and edit any and all articles. I have wanted our own DB webpaper for ages. I got a name :D
"The DB times"