Why did Gamefreak change Serena's design?

Question

Not that I hate it, in fact, I like this one more than the earlier one. (This might come off as a spoiler, so don't read it if you want to be surprised): someone said that Serena cut her hair because Fennekin slipped on the long ribbon during her performance, Serena knew then that the ribbon was too long, and she felt her hair was too long also, so she cut it. I hope that wasn't too confusing.

Comments

Game Freak didn't change Serna, the Pokémon Company did. GF only makes the games.

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You know what I meant

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^ XD if he knew what you meant then I'm sure he wouldn't have said what he did js.

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That's true, but he is probably one of those people who likes to correct things.

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You got me there :D I'm your friendly neighbourhood Grammer-Irradiated Monster.

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Haha XD

Answer 1

It was probably to represent the trainer customisation feature of Pokémon X/Y.
And if you're talking in plot terms,it was to signify a new beginning for her Pokémon showcase career thingy

Having comfort and reassurance from her two partners, she drew scissors from her bag and cut her hair to her shoulders after a reflection on her journey so far. Later, she donned a new outfit, featuring the ribbon she received from Ash, signifying her resolve.

Something I got from http://bulbapedia.bulbagarden.net/wiki/Serena_(anime)