PokéBase - Pokémon Q&A
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Was it Junichi Masuda? Or was it someone else?

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Pokémon as a series was originally conceived by Satoshi Tajiri, as a way to instill in children of the modern, more urbanized Japan the same enjoyment that he felt as a young boy collecting insects near his hometown of Machida.

Source: Bulbapedia/ Pokémon

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cool and isn't satoshi the japanese name for ash?