Bulbapedia and Smogon actually both say the same thing regarding your first question, but I can understand why you might have found Bulbapedia's wording confusing. The 1.5× multiplier for a call on the previous turn always occurs whether the call was answered or not; if it wasn't answered, an extra 3× multiplier occurs on top of that, or 4.5× in total, just as the Smogon post says.