PokéBase - Pokémon Q&A
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I recently bought this Espurr plush from a local online marketplace. The item description mentioned that the item's brand is San-Ei (which I have never heard of) and I recall I don't seem to find it or a plushie similar to it in the JP Pokemon Center web. I wonder if its an unofficial/3rd-party merchandise. It's pretty cute though.

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They're real. They're licensed. They are very good quality. Their All Stars collection often has rarer Pokemon that don't often get plush releases

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The Sanei Company is officially licensed by Nintendo, as well as all of their products. (As Shown by the by the Nintendo Tag)

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They're not made by Nintendo, but they're licensed by Nintendo, which makes them official.

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