PokéBase - Pokémon Q&A
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They could've chosen another Pokemon like Geodude, Ekans, Meowth, any of the others! Why did they choose Pikachu?

Pikachus the cover Pokemon of the series
It was going to Clefairy at first… yeah…
I was gonna ask this to.

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Originally it was Clefairy. They chose Pikachu because he was yellow and easy to spot. It was also unique as there were not many yellow coloured Mascots when Pokemon first became created

Initially both Pikachu and the Pokémon Clefairy were chosen to be lead characters for the franchise merchandising, with the latter as the primary mascot to make the early comic book series more "engaging". However with the production of the animated series, Pikachu was chosen as the primary mascot, in an attempt to appeal to female viewers and their mothers, and under the belief that the creature presented the image of a recognizable intimate pet for children. Its color was also a deciding factor, as yellow is a primary color and easier for children to recognize from a distance, and with consideration to the fact the only other competing yellow mascot at the time was Winnie-the-Pooh

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Winnie the Pooh, Winnie the Pooh... man, my mom makes me watch that sometimes, and I get the song stuck in my head.
I love that song...
Your mom makes you watch that?
occasionaly. I kepp telling her I'm too old for that though...
No guys. Shhh. You're never too old for Winnie the Pooh, r00d
Eh, hes right. I still like the tigger movie