Coverage
According to the type coverage checker,
Dark/Ground:
0 No Effect
26 Not Very Effective
608 Normal Effectiveness
400 Super Effective
whereas
Water/Ground:
1 No Effect
117 Not Very Effective
582 Normal Effectiveness
334 Super Effective
and
Water/Dark:
0 No Effect
34 Not Very Effective
680 Normal Effectiveness
320 Super Effective
All of this is not counting the Water Immunity some Pokemon have due to their abilities (Water Absorb, Storm Drain), so the ratio is actually skewed further in Dark/Ground's favour. So in general, simply by the numbers, you're a lot more likely to hit more Pokemon for more damage with Crunch/Earthquake than Crunch/Waterfall or Waterfall/Earthquake.
Of course, there are some exceptions to this, and the most popular sets will be the ones that can counter the biggest threats, i.e. a Crunch/Waterfall set wouldn't be as effective in a meta where Greninja is super popular, whereas Earthquake wouldn't be favoured in a Grassy Terrain meta. It's a matter of what sort of opposition you might have to deal with, but whoever made the set probably took into consideration data from a lot of battles which suggested that Crunch/Earthquake would over many battles, be more effective than the other sets.