Adamant is better
Base 100 Speed is very fast compared to most of the Pokemon you're likely to face. Only in competitive battling are you likely to encounter faster, stronger threats to Entei where having that 10% speed boost may be important. In WiFi battling where tiers aren't so strictly enforced, you can't totally predict when the 10% speed boost is beneficial over the attack boost. Since most Pokemon are slower than Entei, it'd make mathematical sense to invest in attack to nab that KO than risk it. Of course there will be cases where your Jolly Entei is faster than their Adamant Garchomp, but you'd likely switch out than take your chances. I guess it boils down to what sort of opponents you face online, because in-game you're definitely faster (with EVs) than 99% of the opponents.
Entei has access to Bulldoze and Extreme Speed, both of which can be used to make up for the speed differential, Scarf and Band sets notwithstanding.