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I know it's a fan made terminology, and I know that they call them shining in the TCG. But have they ever been called specifically Shinies in official Pokemon material?

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Shiny Charm
They just did when talking about the recent Shiny Zeraora event

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The term "Shiny Pokémon" was first created by fans to refer to the sparkling sound effect and animation made at the start of an encounter with one in the games. Eventually, this term fell into official usage in Generation IV, used on promotional material promoting Shiny event Pokémon. The term Shiny Pokémon was first used in-game in Pokémon Black and White in Nimbasa City.

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Yep, they've referred to shinies as shinies.

Hope this helps! :)

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Yes, on the official Pokemon website, no less.

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Hope I helped!

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